A
job as an insurance agent is a job that can not be said with an easy,
every day when we meet and communicate with others and offer them about
insurance products, many people assume that it is not important, and also many who shy away from the view us, it is a common thing we face as a insurance agent and as well as a variety of other challenges.
The following 5 Common Denominators of Successful Insurance Agents in 2012 :
Ever year, there are hundreds of thousands of people joining
insurance business. At the same time, there are also hundreds of
thousands of insurance agents leaving the business. Only a small
percentage of insurance agents can stay long in the business. Those who
stay obviously do well and in fact many of them are top insurance
agents.
What
separates the top insurance agents from the mediocre ones? To excel in
insurance business, an agent requires more than just skills and
knowledge, it is also about having the right attitude and habits.
With
billion of dollar spent on products and sales training every year, it
is difficult for us to qualify the statement that lack of skills or
knowledge is the primary reason leading to poor sales performance. There
has to be a more logical reason to explain the root cause of the
problem and the likely culprit is attitude and habits.
Most top
insurance agents have a similar way of thinking and subscribe to good
practices that make them emerge as winners in their business. The 5
common denominators of successful insurance agents in 2012 are Good Work Habits,
Passion, Common Sense, Continuous Improvement and Positive Mental
Attitude.
a. Good Work Habits
Habits have a very important
role in our life. Our character is determined by our habits. We form the
habits and habits form our futures. Habits are also a key for any
business success.
Successful and competitive agents are always
mindful that they start the race for the day the moment they wake up
from their sleep. Gradually, they program themselves to get ready early
everyday so that they can accomplish more things for themselves.
A
useful tool to help insurance agents form good work habits is activity
management. Activity management allows them plan and record all their
daily or weekly sales-related activities such as the number of customers
to talk to or meet up, the number of appointments to secure, the number
of referred lead to acquire etc.
Having good work habits
determines whether you are going to barely survive or thrive in your
business. If you do not deliberately form good habits, then
unconsciously you will form bad ones. A single bad habit can destroy all
you have inclusive of your success.
b. Passion
Love what
you do and you will do more. Selling is a process. While it is important
to achieve positive outcomes, it is even more important and meaningful
for insurance agents to focus on the sales process.
Achieving or
exceeding sales targets brings moments of joy and satisfaction, but it
is the process of achieving the sales targets that makes the salespeople
appreciate what they have gone through and have a sense of fulfillment.
One
of the most bizarre things you can ever imagine is to be extremely
successful doing things you hate the most. Due to circumstantial
factors, there are occasions we are required to do things we do not like
at all. We will find all excuses we can get in order to avoid doing
that piece of task.
But to excel, you need to change the way you
feel about the things you are doing. The turning point begins when you
find yourself falling in love with what you are doing. You will then
figure out all the possible solutions you can find to overcome
challenges you face in the tasks.
c. Common Sense
Common sense is about people skills and the way we deal with people.
The
shortest distance between 2 points may NOT be a straight line. Be it
personal or business relationship, there are things that may not be as
simple as they appear to be. A simple task may require slightly greater
efforts to accomplish simply because there are many other considerations
to be addressed before the task can be executed.
Aside from rules
and regulations and process and procedures, there are subtle elements
known as protocol, cultures, perceptual differences, values and beliefs
etc for us to manage before we can get to do what we plan to do. An easy
assignment may not be as easy as it seems.
It is important to
have a good sense of common sense to handle such situations. It may
require some patience and cooperation to get things done. In fact, we
may need to apply some techniques and tactics to cope with thorny
issues.
When facing a hurdle, crossing the hurdle may not be the
only solution. There are numerous ways to take care of such problem. For
instance, we may choose to bypass the hurdle or wait till the temporary
hurdle is removed.
Jumping across the hurdle may be the fastest way to move from point A
to point B, however if we lack the skills or if we are not ready to do
so, taking such a risk may result in unthinkable consequences.
Bypassing
the hurdle may require us to invest a little more efforts as we need to
take a longer route to move from Point A to Point B, yet we achieve
similar results. Otherwise we can wait till the temporary hurdle is
removed and this requires our patience and time.
Obviously the
above illustration is only a metaphor, in reality we need to apply
common sense to gauge the payoff we get versus the efforts we put in and
the risk we are willing to take.
Essentially the application of
common sense helps you smoothen the bumpy road and make your ride an
enjoyable one. When it is not possible to move from Point A to Point B
using the shortest distance, i.e. a straight line, then a curvy line may
be the next best option.
A smile is a curve that sets everything straight. ~ Phyllis Diller.
d. Continuous Improvement
Nothing
endures but change. The business environment is ever changing. The
customers' expectation is ever increasing. Products are ever evolving.
We cannot be able to use yesterday's technology to solve today's
problem.
Only those who know how to stop know how to speed. All
first time skiers must first learn how to stop. Learning to stop will
help them control their speed down the slopes.
Similarly, in life
or in sales business, we need time off to compose ourselves. We need to
allocate time to observe new challenges confronting us. Then we figure
out what new skills or technology to learn to overcome the challenges
before we can move ahead in greater speed and greater confidence.
If
a person doesn't see the weaknesses in himself, he will never be able
to seize the opportunity to improve himself. If he sees the shortcomings
in himself and yet decides not take any action to learn new stuff
simply because he is contented with what he has, we feel sorry for him.
When
we realize that we have the shortcomings in ourselves and there is a
need to overcome them, we have something to look forward in our life. Be
grateful of our imperfection because it makes our life more meaningful.
Every challenge or change in business environment spells opportunity for us to be even better and more competent.
e. Positive Mental Attitude
Positive
mental attitude is an inner strength. We need to have a positive mental
attitude to combat the loser's thoughts within ourselves. Sales
business brings both joy and frustration. It brings us joy and
satisfaction when we hit the sales target. It brings us frustrations,
depression and a sense of defeat when we fall short of the target.
Joy
and satisfaction is not a problem and thus requires no action.
Frustration, rejection, negative feelings, depression, a sense of defeat
and hopelessness is a serious problem and requires attention.
Positive
mental attitude is a proactive approach to address rejection problems.
Let positive mental attitude be at the frontline to be the first defense
to prevent all the negative thoughts and feelings from creeping into
our mind.
Positive mental attitude is about looking for the right
side of a situation and choosing the positive reaction towards a
problem. It is also about how to neutralize or banish negative thoughts
we have in our mind by engaging positive self-talk.
In summary, if
there is any reason why top insurance agents can do exceptionally well
in the sales business, then the said 5 common denominators are the key
to their success. The 5 common denominators are also responsible to make
top insurance agents forward looking, constantly visualizing success
and happier people.
1 komentar:
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